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More than two thirds (68 per cent) of Americans would devote at least an hour each day on
fitness, if they'd receive a financial incentive of as little as US$2 (€1.8, £1.5) per day.
news •
05 Jun 2019
Helen Patenall looks at the key influencers shaping the sector in the year ahead
HCM Handbook 2019
Liz Terry, editor of HCM, has called on the industry to counter the "annual tradition of gym-bashing"
by national consumer media.
news •
21 Jan 2019
Competition for the fitness consumer has never been fiercer. Liz Terry argues that in order to thrive we must focus on customer engagement and providing expertise
HCM issue 5 2017
Far from setting people up to be physically active for life, school PE lessons
can put people off sport forever, according to research carried out by the
University of Birmingham. Of the 1,800 people surveyed for The Big PE
Conversation, half said school PE didn’t help them to become more physically active.
One quarter of males and one third of females said they never, or rarely enjoyed, PE.
news •
05 Jan 2015
Clubs must make people believe they can be active today, and make them want to be by telling them how good it will make them feel – today, says Kate Cracknell
HCM issue 7 2014
Clubs that ignore the tech trend will increasingly lose out. It's time to reinvent ourselves to ensure we remain relevant, says Kate Cracknell
HCM issue 6 2014
The fitness sector needs to ensure it's maintaining ambitious targets when it comes to getting more people more active, says Liz Terry
HCM issue 4 2014
The health and fitness sector is being presented with a once in a lifetime opportunity to create 'wellness cities', says Kate Cracknell
HCM issue 3 2014
Does the sector need to cement its intent to combat physical inactivity with a bold ‘physical inactivity kills' message, asks Kate Cracknell
HCM issue 2 2014
The removal of physical activity from the QOF is a blow to our sector, and we must lobby to have it reinstated, says Kate Cracknell
HCM issue 1 2014
Tapping into wellness tourism could help health clubs drive revenue, build communities and bring in new markets, says Kate Cracknell
HCM issue 11 2013
Gyms need to identify and harness the superordinate goals that really drive behaviour change in members, says Kate Cracknell
HCM issue 10 2013
To improve retention, operators need to become much more surgical in their analysis of why members are leaving, says Kate Cracknell
HCM issue 9 2013
Even before we look to new audiences, there's so much more we can do to attract people who have already bought into exercise, says Kate Cracknell
HCM issue 8 2013
Health and fitness operators must recognise and embrace the diverse 'tribes' that exist among their member base, says Kate Cracknell
HCM issue 7 2013
We must present a united front with our wellness allies to keep the momentum behind integrated wellbeing, says Kate Cracknell
HCM issue 6 2013
Can the sector better engage with members by more wholeheartedly embracing CSR? Kate Cracknell reports on the birth of Gymtopia
HCM issue 5 2013
Are gyms currently maximising the revenue and retention potential of group exercise, asks Kate Cracknell
HCM issue 4 2013
Is the sector doing everything it needs to do to engage with today's consumer, asks Kate Cracknell
HCM issue 2 2013
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Improving physical strength and fitness, mental health and confidence are the main reasons for joining ...
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Speaking to HCM, global CEO of Lift Brands, Ty Menzies, has confirmed that the company ...
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Planet Fitness has announced the repurchase of 314,000 shares at a rate of US$20 million. ...
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Xponential Fitness today indefinitely suspended founder and CEO, Anthony Geisler, saying it had been notified ...
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Fast Fitness Japan, master franchisee of Anytime Fitness in Japan, has acquired Eighty-8 Health & ...
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Xplor Technologies has unveiled a financing solution for small businesses, which aims to counter the ...
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HoloBike, a holographic training bike that simulates trail rides in lifelike 3D, is aiming to ...
HCM promotional features
Sponsored
Coaching workshops from Keith Smith and
Adam Daniel have been designed to empower
your team and transform your service
HCM promotional features
Sponsored
Nuffield Health has worked with ServiceSport UK for more than ten
years, ensuring the equipment in its clubs is commercially optimised
HCM promotional features
Sponsored
GymNation is pioneering the future of
fitness with software specialist Perfect
Gym providing a scalable tech platform
to power and sustain its growth
HCM promotional features
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Epassi, a provider of workplace wellness benefits, is creating a fitter
and more productive workforce, one membership at a time
HCM promotional features
Sponsored
The New Keiser M3i Studio Bike brings ride
data to life to engage and delight members
HCM magazine
Speaking on the LIFTS podcast recently, Xponential Fitness CEO Anthony Geisler said participation in studio cycling is down globally. Kath Hudson decided to investigate
HCM magazine
HCM People
Belinda Steward
MD of leisure, health and wellbeing, Places Leisure Places Leisure“We need to make it automatic that when people go to their doctor, they’re offered exercise rather than medication where appropriate”
HCM magazine
Consumers’ growing love of strength training is to be welcomed, as this long-neglected modality has a renaissance, however, it’s vital we continue to make the case for cardio
HCM magazine
The Elevate trade show and conference comes to London next
month. HCM gives the low down on what to look out for
HCM magazine
“We introduced good mood messaging, communicating the idea of exercise being ‘for the feeling’”
Fitness Instructor University of Brighton
£23,144 to £25,138pa
Brighton, East Sussex, United Kingdom
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Featured supplier news
In today's competitive fitness landscape, the key to success lies not only in providing
exceptional facilities but also in cultivating meaningful interactions with members.
Featured supplier news
Complaints about group exercise have become a thing of the past for the Reynolds Group
thanks to its partnership with CoverMe, a digital platform that simplifies group exercise
and PT management for clubs and instructors.
Company profiles
Preferred by some of the world’s finest hotels and resorts, Matrix offers an array of ...
Company profiles
Kemitron is a German family-owned company specialising in the development and manufacture of high-quality products ...
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